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A Proactive Problem-Solver with a Passion for Innovation & Sustainability

Product Designer with a decade-long background in the fashion industry, now focused on comprehensive digital product design prioritising user experience and accessibility.

With hands-on experience across various sectors including mental health, digital experiences, and relationship platforms, I excel at collaborating with cross-functional teams and utilising user research to inform designs decisions. Recognised for optimising design-to-tech handoff processes, enhancing design systems, and delivering user-friendly, visually appealing, and accessible digital solutions.

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My design process

Having a well-defined design process provides me with a structured approach to tackling design problems, as well as guidance when I feel stuck and unsure of what to do next. 

Depending on the problem I need to solve and the project I am working on, I am leaning on one of the following Design processes: the Double Diamond model, the Design Thinking process, or the Design Sprint framework.

UX Tools

  • Jobs-to-be-done
     

  • Empathy mapping
     

  • User flows & diagrams
     

  • User personas

  • User journey maps
     

  • Design systems
     

  • Card sorting
     

  • Heuristic evaluation

  • Moderated and unmoderated usability testing
     

  • Surveys and 1:1 user interviews

Education

2022

Brainstation

London, UK

2011-2013

Kingston University

Kingston, UK

2002-2008

St.Petersburg University of Technology and Design, Russia

User Experience Design

Diploma Candidate

Masters of Arts, Fashion Design

Masters Degree

Design Degree, specialisation in Fashion

University Diploma

Get in Touch

© 2023 Designed by Elena Borsc, All rights reserved.

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